#LKminiblog - Should Government Regulate Ride-Hailing?
Indonesia is planning to regulate ride-hailing rates, amid pressure and protest from driver groups. Both Grab and Go Jek depended on low price offers to passengers in the past for initial growth and expansion, but prices have always surged as business matures. Plus, the ride hailing firms subsidises drivers during discount campaigns.
Indonesia is planning to regulate ride-hailing rates, amid pressure and protest from driver groups. Both Grab and Go Jek depended on low price offers to passengers in the past for initial growth and expansion, but prices have always surged as business matures. Plus, the ride hailing firms subsidises drivers during discount campaigns.
Low price is just an entry strategy....
The low price was just an opportunistic route to break into new grounds and get customers accustomed to a new alternative. Over time, reliable and consistent service quality became the foundation to sustaining the massive success of these unicorns.
Ride-hailing businesses run on leading edge technologies, not an easy feat to replicate...
Unlike traditional transportation service providers, ride-hailing companies built their business capabilities by adopting various leading edge technologies (AI, ML, DL, Augmented Reality, Mobile app, bigdata and IOT) for operational automation, service delivery, prediction and planning. User data is collected through mobile app and harnessed to innovate faster, improve services and maximise values to the whole business eco system.
A well functioning alternative service to riders.....
The arrival of ride-hailing companies in Southeast Asia were welcomed, as for once passengers had a choice to abandon conventional transportation service providers, that mistreated clients for decades (all of which were regulated businesses). Since the arrival of ride-hailing companies, more passengers comfortably leave their vehicles at home and use the ride-hailing services. After all, passengers can easily book a ride via their mobile app and get served within 7 to 10 minutes, as opposed to the old call booking system where getting through is extremely difficult.
The solution to driver economics problem is dynamic in nature...
Question is, why would we need government intervention to solve a problem already resolved? Secondly, there are two methods to solve this driver economics issue - one by increasing passenger prices, the other is by streamlining the large number of drivers according to current demand. Both are dynamic elements and neither strategies can be executed by the government efficiently without realtime data, reliable predictive capabilities and the backing of a credible data science team.
Let's not get politics in the way of good business....
Finally, driver groups involved in protests may carry other hidden agendas (speculative but that's the popular trend) than just preserving their economic interests. Government intervention here might end up protecting business interest of politically linked individuals or groups that destroyed service quality, encouraged business monopoly without competition and frustrated consumers in the past.
